Top 6 Ways Online Reviews Contribute To Your Brand’s Success Story
Reviews or testimonials have been around for a while now. We’re talking about word of mouth, guest books, customer comment boxes and helplines.
And that’s because people are naturally inclined to share their experience with others.
The internet has made their job even easier, with 90% of consumers reading online reviews before visiting a business according the surveys.
However, when fake online reviews started being used as a way of manipulating customers, their reputation took a serious hit.
Whether it was the store manager or employees favoring the business or the competition looking to draw negative attention, the credibility and reliability of customer reviews started being questioned.
And the fact that some businesses use fake reviews unfortunately also affects honest and righteous ones.
The good news is that there is an increasing interest in verifying online reviews and proving accurate testimonials to the audience, embraced by businesses today which understand that having a question mark hanging above their products and services is bad for business.
But beyond the regular quality check, here are the other perks of online customer reviews:
- Online reviews are the new social proof
Social proof is a marketing concept that has its origins in the phycology of the human mind and refers to our natural tendency to follow the „wisdom of the crowd” as compared to that of a single individual. Why? Because people need reassurance and confirmation that their actions are the right ones.
- Online reviews help differentiate from the competition
These days competition is fiercer than ever, and the customer’s expectations are increasing as we speak. In a market full of similar products that are harder and harder to differentiate, customers are likely to spend 31% more on a business with excellent review.
- Online reviews help boost search engine ranking
This is no longer news, one of the factors influencing Google’s ranking algorithm are online reviews. This means Google is more likely to return search results that feature businesses with reviews and ratings, which means a big win in terms of free traffic for you. Also, online reviews add a personal touch of credibility to the brand itself, thus contributing to a better reputation in Google’s eyes.
- Online reviews lead to an increase in brand awareness, trust and sales
One of the most important principles of running a successful business is getting your customers to know, like and trust you. Every business owner’s dream is to attract a larger audience and boost sales. But when you have your customer’s opinions work in your favour, most of the selling is already done.
In the eyes of the customers, a brand’s reputation is defined by the sum of all its experiences and it’s directly proportional with the number of positive online reviews. And the more people hear about your products or services, the bigger the chances that your profit will increase.
- Online reviews are a key part of the buying process
Long gone are the days when people made a purchase without checking the reviews available. Today 72% of customers will act only after reading a positive online review. From electronics to beauty services, customers rarely acquire a service or product without reading online testimonials first.
- Online reviews enrich online presence and offer a direct line to the customer’s opinion
Today having an effective and open communication with the customers can lead to a better understanding of the brand culture as well as drive new business and referrals. And by generating real customer feedback you also know where your products and services are at compared to the competition. We all want to create unforgettable experiences for our guests and these 6 benefits must be a part of the customer journey map.
At Selfie Feedback our mission is to fully leverage the power of online reviews today. Because a real online review can mean the difference between success and failure — particularly if you are in the entertainment, HoReCa, real estate or tourism sectors. With Selfie Feedback you will own the power of live reviews and be able to create superfans. Let’s build your automatic customer journey together and leave traditional review methods behind!
Ready to give Selfie Feedback a try and start scaling your business to the level it deserves?
We make the most out of your marketing efforts while adding another layer of trust.
If you would like to schedule a demo and see for yourself how Selfie Feedback can impact your business, feel free to contact us or leave your information in the form at our website and we will get back to you as soon as possible.